Blog
WCS18: Media Training
When reporters ask for your thoughts, are you ready? Principles That Matter is offering exclusive media training at the Western Conservative Summit for leaders who want to be better prepared to share their story. Join strategic communications and political consultant...
WCS18: Front Porch Politics
Today's political debates often damage friendships and rarely change opinions. Join us at the Western Conservative Summit to learn how to persuade any audience, even your neighbors, from our panel of policy and communications experts. Event details: Friday, June 8,...
3 Lessons Conservatives Can Learn from Nick Saban
It’s not that conservatives aren’t making headway, but there’s a difference in making first downs and winning championships.
Colorado’s economy stalls in Q1 2017
Colorado’s normally robust economy took a hit at the start of 2017, measuring paltry growth that ranks the state between Delaware and New Jersey.
WCS17: Moving the Middle with Beverly Hallberg & Allen Fuller
Conservative principles are the foundation for prosperous societies. So why is it so hard to share the good news? Join us at #WCS17 to help share the story.
National newspapers see boon from attacking Trump; locals not so much
AdAge concluded that Acela corridor publications with mostly liberal readers have seen strong growth since Nov 2016, but local papers are between a rock and a hard place.
The Power of Values to Move the Middle
As part of our research on voter behavior, we have identified new resources to help reconnect Americans with their natural pro-freedom beliefs.
5 steps to avoiding an unforced error
Leaders may have the best intentions, but an unforced error can derail even the most noble agenda. Here’s five ways to avoid an unforced error and win.
Voter Registration Analysis, December 2016
Following the 2016 election, Republicans regained some footing in the most recent voter registration report from the Colorado Secretary of State's office, but still have an overall deficit compared to both Democrats and Unaffiliated voters. While 2016 was a successful...
2016 winners won the middle – and the base
Why did some candidates win big while others came up short? Looking at several competitive races around Colorado, here’s what the data tells us.