Principles That Matter conducts deep research on the people of Colorado to better understand the values and motivations that influence how they form opinions on policy issues. Below are links to some of our recent research projects.

District Profiles

In order to better understand the makeup of specific legislative districts, PTM undertook to understand the citizens in those districts. These profiles were created to provide a baseline for this project.

“Moving the Middle” eBook

Over the past year, we have developed deep insights into the demographic profiles of moderate citizens, as well as their media habits and messaging that resonates with them. The “Moving the Middle” eBook is a short summary of our work and is designed to help conservatives better connect with moderates, get to know the demographic groups that represent many moderates, and leverage the communications channels best able to connect with these citizens.